HERATIKS - copyright IMPACT 20twenty/HERATIKS
The project has reached massive industry milestones - Their Remix of 'Read My Lips' hitting Number 1 on the Music Week Commercial Pop Charts, their remix of 'Rub Ah Dub' hitting Number 3 on the Music Week Commercial Pop Charts AND the Upfront Club Charts simultaneously, alongside support on BBC Introducing, BBC Radio 1, Radio 1 Dance, Kisstory and many more global radio stations!
Production & Infrastructure Breakdown:
• 32-Bit Float Live Audio Capture: Direct mixer feeds and high-SPL booth ambiance recorded via the Zoom H4essential. 32-bit float technology eliminates analog digital clipping completely, giving us pristine, studio-grade audio direct from high-volume club and festival booths.
• Multi-Cam Visual Production: Low-light full-frame coverage (Sony A7IV, Canon R6) for cinematic crowd and performance shots, paired with wide-angle DJ booth GoPro rigs to capture raw booth energy and crowd reactions.
• Content Pipeline & Post-Production: Syncing raw 32-bit audio with multi-angle video in post-production to create high-impact, short-form clips (Reels, TikToks, Shorts) engineered specifically for social algorithms and press kits.• Digital Architecture & PR Strategy: End-to-end web hosting, domain management, and electronic press kit (EPK) structuring at HERATIKS.com. This provides an industry-standard digital hub designed to support direct pitches to radio pluggers, label A&Rs, and press outlets.
By pairing raw live performance energy with high-end production infrastructure, we can ensure the events they want covering feed directly back into the project's long-term marketing momentum.
As part of our ongoing PR Strategy and brand positioning, we’ve published a complete, long-form breakdown of the full 2-year journey, production setup, and chart run over on LinkedIn.