Drifting // Brand Lifestyle Shoot

Chris Kemmish from Zoyland Drifting got in touch to say that they had been contacted to ask if they knew any photographers to help out a new brand with their content. Chris very kindly passed their details on to us where promptly we got in touch with the client and started chatting to figure out exactly what they wanted. The date for the next drifting event at Westonzoyland Airfield was set, we had a mood board of inspiration and a style vibe and we met up on the morning to chat, setup and begin shooting - predominantly stills for the client to build their library with additional video content as a secondary goal - it's always great to get it - as we always say. "if we shoot it, we can use it, if we don't...then we can't.". This might sound obvious but the number of times in the past that clients have said "ahhh wish we had gotten some video too" or when at the shoot the client asks, "did you bring the video kit too"? So to avoid any awkward silences we simply sort it all out before hand in planning meetings and everyone knows where they stand - full transparency. There are usually a lot more behind the scenes and camera setups but this shoot was great fun and all GO from 8:30am until 4pm, shooting brand and lifestyle photography and video of Drifting for this brand new brand!

For those who aren't familiar, Drifting is a driving technique where the driver intentionally oversteers while maintaining control, causing the car's rear wheels to lose traction and slide sideways through a turn. It's a skillful maneuver that involves balancing throttle, steering, and brakes to keep the car in a controlled drift around corners. Originating in Japan, drifting has become a popular motorsport, with drivers competing to execute the most precise, stylish, and controlled slides. It requires significant practice and car control, making it both a technical challenge and a spectacle in motorsport events.

We're not too sure how much can be said about this new brand yet but suffice to say that it's very cool and the owner is doing everything right by getting the product line perfect. The designer is a top level professional in their industry and now the designs have been completed, they are inspecting the products at the factory first hand and making changes to ensure everything is perfect. They're talking to distribution in multiple countries, planning their website and are having important brand/lifestyle content shot for the website and socials in order to build a library of their own images ready for when it launches.

There are a huge amount of stills to look through - shooting burst mode and tracking cars skidding along with some awesome video shot @ 4k/120fps shot on the Sony fx6. Pulling focus manually at 400mm, tracking cars doing 40mph was a challenge but one that is always welcomed! We've very excited to share the content.

Thanks to Chris Kemmish and the team at Zoyland Drifting for accommodating us and for the referral to the new brand!! 🚘💨💨💨💨💨

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