As artists on the rise, HERATIKS needed more than just a social media profile; they required a central, professional platform to showcase their music, list upcoming club and festival dates and provide a press kit area for promoters. The goal was to create a streamlined user experience that reflected the quality of their productions. Their official website, heratiks.com, was designed to be that clean, mobile-friendly, and easily navigable hub.
HERATIKS "Drop Tha Spot" has been featured on BBC Introducing The West as their "Sound of the Weekend!"
In a short space of time, the duo has demonstrated significant progress. Their high-energy fusion of tech, bass and deep house has seen them play at clubs and festivals across the Southwest, from daytime beach parties to upcoming events and boat parties in London with more further afield planned with offers to play Ibiza in September this year clashing with existing arranges back in the UK...but does anyone fancy Dublin and Amsterdam? Their reputation is growing organically, built on a foundation of quality productions and an infectious presence behind the decks.This momentum is underscored by significant industry recognition. Their forthcoming track, "Drop Tha Spot," is set for release on the respected DT Weapons label (part of the huge Data Transmission family), and they recently achieved a major milestone for any emerging artist: getting their first radio plays. Their track was featured on BBC Introducing The West on BBC Radio Bristol, the key local platform that champions new talent and feeds the best tracks up to the national shows with BBC presenter Harriet Robinson making it her “Sound of the Weekend!
Here at IMPACT 20twenty, we believe that artists should be free to focus on their craft. The technical side of running a website - security, updates, backups, and performance optimisation - can be a significant distraction. That's why we provide robust managed hosting and ongoing technical support for the HERATIKS website. By ensuring their digital home is fast, secure, and always online, we provide the peace of mind that allows them to concentrate on what they do best: making music.
The duo also maintain their own creative projects and having a reliable digital partner is essential for managing both solo work and collaborative ventures. It's a core part of the comprehensive digital services we provide at IMPACT 20twenty.A solid website is more than just a URL; it's a vital piece of professional infrastructure. We are proud to support the online presence of HERATIKS and look forward to watching their journey as they continue to make waves in the electronic music world.
We have also undertaken shoots, branding and creating artwork for HERATIKS
A Real-World Example: Building Brand Trust with Google
The journey of a new brand like HERATIKS provides a perfect real-world example of the importance of building authority. A common challenge for any new name is teaching Google that it's a legitimate entity. For months, anyone searching for "HERATIKS" would see Google autocorrect the search to "heretics," assuming a typo for the historical and much more popular word. This is a hugely frustrating but normal hurdle.
The solution is to build trust through authoritative mentions. While having the brand name on their own website is a start, Google needs to see it on other trusted sites. Whilst we helped get HERATIKS setup on Soundcloud, Mixcloud, Instagram, Facebook and even Google Business. what really helped give it a drop kick in the right direction was the recent play on BBC Introducing. It was a game-changer. Having the name "HERATIKS" listed on the BBC website is a powerful signal. If a site with the BBC's authority trusts the brand and the spelling, Google pays massive attention.
The result? In the last few days, a Google search for "HERATIKS" now returns the option to actually search for the brand name! That's the power of a high DA (Domain Authority) website like the BBC.
This is a huge step forward. It shows Google is learning. The more people who click that second link, the faster the algorithm will understand that "HERATIKS" is a valid search. It proves that building trust and authority through high-quality mentions is a long road, but it's the only way to achieve lasting results.
Find out more about HERATIKS by Googling them and clicking on the right link - this also helps build that trust that Google is looking for!