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Quality film content along with animated text and motion graphics will not only catch the eye of your customers but set you apart from many of your competitors who might not think it's a big deal. We'll let you into a not so little secret: It is! For example, on Facebook, in most cases, video outperforms still images with a significant difference between the two. Some eye-opening stats on video advert engagement compared to images include: 2x the increase in clicks and conversions increased by 20-30% (databox.com). Tell us again that a quality film won't help your business get more customers.
Source: HubSpot Research